5%
The 5% Rule
For CEOs and owners who are still the bottleneck
Stay in your 5%. Let your team and AI scale the rest.
You built your company by doing everything. You won't scale it that way. We find the work only you should do, hand the rest to your team and AI, and build the systems that let your company grow without you in every decision.
20 minutes. Recorded. You'll leave knowing exactly what to hand off first.
Your weekTeam + AI running
Lead follow-up38 new leads contacted
Handled
Quotes and proposals9 drafted, ready to send
Handled
Review replies14 answered in your voice
Handled
Weekly numbersReport sent Monday, 7:00 AM
Handled
Close the $40K partnershipThursday, 2:00 PM
Your 5%
95% handled by your team and AI5% you
Tracked prompt
"Who's the best commercial roofer in Greenville?"
ChatGPT Gemini Perplexity
The 7-figure plateau
Your company grew. Your role didn't.
More revenue was supposed to mean more freedom. Instead, it means more decisions, more people and more fires, and they all land on you.
That's not a market problem. It's a leverage problem, and it's fixable.
What keeps you up at night
- 01You know you should be using AI, but you don't know where to start. Or you tried, and it's a handful of disconnected tools and subscriptions that never changed how the company actually runs.
- 02Potential clients ask AI who to hire, and it names your competitor. You're losing deals you never knew existed.
- 03You don't really know where the company stands. Your numbers live in five different places, and by the time you see the month-end report, it's too late to act.
- 04Leads go cold while your team is busy. A buyer reaches out, nobody follows up for two days, and they hire someone else.
- 05The company lives in your head. Take a week off and things stall, because the answers, the pricing and the "how we do it" are all with you.
- 06Your best people are buried in busywork. Quotes, reports, scheduling and admin eat the hours they should spend on clients and revenue.
- 07Payroll is growing faster than profit. Every time the work piles up, the only answer is another hire.
Your 5%
Only 5% of your company truly needs you.
The vision. The key relationships. The big deals. The final calls. That's where your company's growth comes from, and it's the work that gets buried when you're running everything else.
Everything outside your 5% belongs to your team or to AI. One rule decides which.
The 5% RuleOne rule decides
If the work is
Repeatable
It goes to
AI
If the work is
Judgment
It goes to
Your team
If the work is
Only you
It goes to
Your 5%
Follow-up, quotes, scheduling and reports go to AI. Client issues and day-to-day decisions go to your team. You keep what only you can do.
The 5% Method
Find it. Free it. Scale it.
Three moves, in this order. No tool shopping.
STEP 01
Find it
Find out where your company still depends on you: the approvals, decisions and workflows that stall without you. Then define the 5% that should stay yours.
STEP 02
Free it
Hand everything else to your team or to AI. AI takes the repeatable work first, starting with your biggest time drains. Your team gets clear roles, simple playbooks and training on the AI they'll use.
STEP 03
Scale it
Lead from the numbers with a CEO dashboard. Get recommended when buyers ask AI who to hire. Monthly tune-ups keep it all running as you grow.
Your free 5% AI Snapshot
Know exactly what to hand off first.
You get the recording to keep, whether we work together or not.
In 20 minutes, we'll show you:
- Where your company still depends on you, and what's pulling you out of your 5%
- 3 things to hand to AI or your team this month
- What ChatGPT, Gemini and Perplexity say about your company, and which competitors show up where you don't
Who it's for
Built for CEOs ready to step out of the weeds.
This is for you if:
- Your company does roughly $500K to $3M a year and you're ready for the next level
- You know you're the bottleneck, and you're done being it
- You have a team, or you're ready to build one, and you want AI to multiply them
- You make decisions and act on them
This isn't for you if:
- You're pre-revenue
- You want a course to figure it out yourself
- You're looking for a magic AI button
Results
See all results
Proof, not promises.
$100K to $7MA client scaled in under two years by building the team and systems around their 5%
$1.6M in salesOver 12 months with zero ad spend, from multi-platform content*
20,000%Traffic growth for a product brand*
Page 1 of GoogleIn 3 months, for a roofing company in a competitive market*
*Results from our content team's campaigns using this method.
Fran VaughanIckle Bubba
Maria DiazCEO, Elixir Edge
Jessica LaverdeCoaching client
Lourdes SanchezCEO, Om Yoga & Wellness
$100K → $7MOne client, under 2 years
Meet your Growth & Profitability Strategist
I'm April Iannazzone. I help CEOs stay in their 5%.
I've spent my career helping owners scale past the 7-figure plateau by building the team and systems around the work only they can do. One client went from $100K to $7M in under two years.
AI didn't change the strategy. It made it faster. Today I use AI as the multiplier: your team handles the judgment, AI handles the repeatable work, and you get back to leading.
AI Leverage Strategist · Creator of The 5% Method · Founder of Profit Playmakers
More about April
Insights
The 5% Brief
Weekly, no-fluff ideas on scaling with your team and AI. One email, one idea you can act on this week.
Free it
Your team
Why your team still checks with you first, and how to fix it
AI
Get found
What ChatGPT says about your company, and why it matters now
FAQ
Questions CEOs ask first
Still unsure? The Snapshot is free and takes 20 minutes.
Book your free 5% AI SnapshotDo I need to be technical?
No. We set up the AI, build the playbooks and train your team.
Will AI replace my team?
No. AI takes the repeatable work so your people can focus on the judgment calls you hired them for.
I don't have much of a team yet. Is this still for me?
Yes. We'll help you decide what AI handles now and which roles to hire next, so every hire lands on the right work.
Can you guarantee we show up in ChatGPT?
No one honestly can. We track an agreed list of buyer prompts and report progress every month.
Do you work outside the Carolinas?
Yes. We're based in Upstate SC and Charlotte, NC, and work with companies nationwide.
What does it cost?
It depends on what the Snapshot finds. We'll walk through it on a follow-up call.
Find your 5%. We'll help you free the rest.
In 20 minutes, you'll see where your company still depends on you and exactly what to hand off first.
Book your free 5% AI SnapshotNo pitch deck. No pressure.